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Old Bay Goldfish are back after selling out — but not for long. When to get them

Limited-edition Old Bay-seasoned Goldfish crackers will return to stores after selling out within hours last year, Pepperidge Farm announced.
Limited-edition Old Bay-seasoned Goldfish crackers will return to stores after selling out within hours last year, Pepperidge Farm announced. Photo by Pepperidge Farm

A fan-favorite Goldfish flavor is back for a limited time, one year after flying off store shelves.

Old Bay-seasoned Goldfish crackers will return to retailers nationwide this May, according to a news release.

The fish-shaped crackers dusted with a “distinctive blend of 18 herbs and spices” debuted to much fanfare last spring, selling out in just hours, Pepperidge Farm said.

The limited-edition flavor cemented itself as “one of the fastest-selling new product innovations” in the company’s history, so much so that it prompted multiple online petitions calling for the snack’s comeback.

Customers can buy a bag for $3.69 at stores nationwide or order a two-pack online for $7.38, according to a news release. But fans are encouraged to act fast.

News of the snacks’ return prompted varied reactions online, with some sharing photos of already emptied store shelves.

“The world is healing,” one fan wrote.

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This story was originally published May 10, 2023 at 3:34 PM with the headline "Old Bay Goldfish are back after selling out — but not for long. When to get them."

Tanasia Kenney
Sun Herald
Tanasia is a service journalism reporter at the Charlotte Observer | CharlotteFive, working remotely from Atlanta, Georgia. She covers restaurant openings/closings in Charlotte and statewide explainers for the NC Service Journalism team. She’s been with McClatchy since 2020.
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