Sports

Browns Owner Jimmy Haslam Takes Bigger Role With Bucks Amid Giannis Uncertainty

Jimmy Haslam is becoming a more visible figure around the Milwaukee Bucks, and the timing is pretty interesting. The Cleveland Browns owner, who also owns a major stake in the Bucks, appeared at Taylor Jenkins' introductory press conference and made it clear he expects to be around the NBA team more often.

That alone would draw attention, but it comes with Giannis Antetokounmpo's future still hanging over the franchise. Haslam also acknowledged that the Bucks will have to work through whether Giannis stays or goes, making his bigger role feel even more significant.

When asked if he would have a bigger role in with the Bucks moving forward at Jenkins introductory press conference, Haslam said, "Do I think we'll be here more? I do," Haslam said. "And very, very excited to continue working with Jon, and we've already established a great relationship with Taylor to work with him and the guys to build the kind of team that this community deserves."

Haslam Increases His Involvement in a Crucial Time for the Team

The bigger takeaway from Haslam's appearance was that Milwaukee's leadership group is trying to present a united front at a pretty delicate time.

Taylor Jenkins did not arrive sounding like someone who wants to overcomplicate the job. His message was built around simple ideas: compete, stay together, and improve every day. That may sound basic, but for a Bucks team trying to reset its direction, it is probably exactly the tone the organization wants to strike.

Jenkins also made it clear that the appeal of the job came down to people. He pointed to his conversations with ownership and the front office as a major reason he felt comfortable taking the role. That matters because the Bucks are not just hiring a coach to manage games. They need someone who can help stabilize the franchise through a potentially franchise-changing stretch.

 Milwaukee Bucks general manager Jon Horst (left) and co-owner Jimmy Haslam (right) introduce new head coach Taylor Jenkins (center) at a press conference at Milwaukee Art Museum.
Milwaukee Bucks general manager Jon Horst (left) and co-owner Jimmy Haslam (right) introduce new head coach Taylor Jenkins (center) at a press conference at Milwaukee Art Museum. Benny Sieu-Imagn Images

Haslam, meanwhile, seemed eager to show that he is not just casually attached to the team. His comments suggested he wants a more active voice in shaping what comes next, especially alongside Wes Edens and Jon Horst.

The Giannis situation still hangs over everything, even if nobody was going to give away too much publicly. Haslam acknowledged that the team has to work through it, which is about as direct as ownership can be without saying too much.

For Milwaukee, the message was clear: new coach, more visible ownership, and a major superstar decision looming. The next few weeks could define where the Bucks are headed.

Related: Draymond Green Gives Honest Defense of James Harden After Playoff Struggles

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This story was originally published May 9, 2026 at 2:29 PM.

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