The Hornets wanted a “pop” to go along with their buzz.
On Thursday night before the NBA draft, the franchise introduced its new alternate “Pride” uniform – a black jersey with sleeves that reads ‘BUZZ CITY’ across the front.
“We wanted a uniform that had a lot of pop,” Hornets President and COO Fred Whitfield said. “With the black as a background, especially if we took the lettering on the front and outlined the white letters with the teal that it’d be a real pop.
“We felt that the black would be something that made a statement, but also had a lot of class to it and would also be dynamic in nature.”
These are the first all-black uniforms in Charlotte’s franchise history – Bobcats and original Hornets included. They can wear these jerseys as many as six times next season, and they’ll be able to keep the other teal alternate jersey.
Whitfield called the sleeves “another twist” to the jersey as NBA teams, along with apparel provider adidas, trend toward more sleeved jerseys.
Pete Guelli, Hornets executive vice president and CMO, said the research team found “Buzz City” being used by fans of the original Hornets and they continued to develop it.
“And then when we did our research it kept turning up on social media and in conversations we had,” Guelli said. “The fans were gravitating towards this name for the city, and we thought it was important to make it part of the overall process.”
Guelli and Whitfield said they have not ruled out pinstripes, which were on the original Hornets jerseys, for future uniforms.
Jones: 704-358-5323; Twitter: @jjones9