According to a new study released Wednesday,the average NFL football fan will watch more than 24 hours of commercials this season.
Yes, that’s 24 hours of ads for Buicks, beer and Bojangles. TV ad sales equal more than $3.5 billion for the NFL’s TV partners.
You may remember that prior to the 2017 season, the NFL sought to give viewers fewer ads breaks, including getting away from something called “The Double Up.” The double up happens when there’s a touchdown followed by a commercial, followed by a kickoff and another commercial.
So last year, the NFL reduced the number of commercial breaks from five (or more) per quarter to four. Did it help?
The Streaming Observer, which specializes in cord-cutting and streaming TV solutions, boiled down some numbers to come to its conclusions about why it didn’t. The website started with a survey done by Sportsfacts.org that said the average fan watched 4.2 hours of coverage per week:
1. Using data from the Wall Street Journal, the average NFL game run three hours, 11 minutes and includes 63 minutes of commercials. So commercials took up 32.98 percent of the broadcast.
2. The average NFL fan watches 252 minutes (4.2 hours) of coverage per week.
3. Multiply the average minutes watched (252) by the percentage of commercial time (0.3298) and the average fan is watching 83.1 minutes of commercials per week.
4. Then, multiply the average commercial minutes per week (83.1) by 17 (the number of weeks in a regular-season) and the average fan potentially watches 1,412.86 minutes of adds or 23.5 hours worth.
Now, of course, no one watches every commercial for every game and some folks watch the NFL Red Zone channel, which doesn’t include ads and shows plays for different live games all afternoon. But, still, that’s a whole lot of ads.