No other single advertising medium approaches the reach of The Charlotte Observer – more than 1 million adults in the Charlotte market read our products every week.
Our readers are an attractive consumer group with an above average lifestyle and buying power. We offer a variety of print, online and non-print advertising options to feature your business and attract customers. These products include our newspaper, our main website CharlotteObserver.com, targeted websites such as MomsCharlotte.com and ThatsRacin.com, direct marketing, and specialty publications like Carolina Bride, SouthPark Magazine, and University City Magazine.
How to Advertise
Newspaper Ads
To speak with an Observer representative about advertising your retail business or service, please call us at 704-358-5400 or e-mail advertise@charlotteobserver.com.
For classified information, call 704-377-5555 or 800-532-5348. You also may place your ad online.
Online Advertising
In these tough economic times, every dollar counts. Isn’t it time to take the guesswork out of your marketing investments?
With the Charlotte Observer Online network, you can:
- Reach 8 out of 10 Internet users in the local area
- Find specific consumers who are in the market for your products and services
- Leverage the power of sophisticated audience targeting powered by Yahoo!
With these superior targeting capabilities, you’ll be sure your valuable marketing dollars are generating the best return for your business.
Call us today to find out how the Charlotte Observer Online Network can work for you! Contact Joyce Marco, Director of Interactive Advertising, at (704) 358-5284 or
Magazine Advertising
We have a variety of different publications serving different audiences and areas, including: Carolina Bride, SouthPark Magazine, University City Magazine, and Lake Norman Magazine.
To find out more about our strategic publications, please contact our Manager of Strategic Publications, Darren Frank at (704)358-5310 or dfrank@charlotteobserver.com.
Direct Marketing
The Charlotte Observer Direct is your one stop shop for printing and distribution solutions.
The Charlotte Observer Direct uses the buying power of The Charlotte Observer to print and deliver your insert at the lowest price available. With Charlotte Observer Direct, you can send your free-standing inserts to households in the entire Charlotte area. You can target zip codes and sub-zip codes around your business locations or target zips based on demographics. Our vast data warehouse allows you to target your advertising message by income, age or other characteristics.
The Charlotte Observer Direct will take your marketing program from concept to execution seamlessly. Put our direct marketing professionals to work for you on data processing and analysis, development of your marketing program, creative services, list development, printing, e-mail, distribution services and response analysis.
Our products include:
- Direct Mail (PDF)
- Jacket Ads (PDF)
- Print Delivery Inserts (PDF)
- Observer Notes (PDF)
Please contact us for more information: Darren Frank at (704)358-5310 or dfrank@charlotteobserver.com.
Advertising Contacts
| Contact | Title/Area | Phone |
|---|---|---|
| Liz Irwin | VP, Advertising | (704) 358-5333 |
| Donna Gordon | Director, Retail Advertising | (704) 358-5280 |
| Darren Frank | Director, National Advertising and Direct Marketing | (704) 358-5310 |
| Joyce Marco | Director, Interactive Advertising | (704) 358-5284 |
| Chad Martin | Manager, Real Estate, Employment & Classified Advertising | (704) 358-5944 |
| Ann Gordon | Manager, Automotive Advertising & Special Initiatives | (704) 358-5345 |
Thank you for your interest in The Charlotte Observer... we look forward to working for you!
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