Fresh off their second consecutive NFC South championship, the Carolina Panthers are raising their ticket prices for the second year in a row. The team is mailing the season-ticket renewal forms to its 62,000 PSL owners Friday.
The specifics: Ticket prices will increase throughout Bank of America Stadium, some by as much as $20, but with nearly two-thirds of the seats jumping up $2 to $5. A section of 2,200 seats – located in the lower level between the 35-yard lines – saw the biggest increase at $30 apiece. Non-premium tickets will now range from $43 to $160. Club seats will start at $250.
Why it’s happening: The Panthers have traditionally increased prices following playoff seasons. The renewal letter going out to PSL owners highlighted the new videoboards and escalators that were part of the first phase of the stadium renovation, a little less than half of which was paid for with tax money.
The bigger picture: Even with the increase, the Panthers say their average ticket price will still rank in the lower half of the NFL. The Panthers have bumped up their prices two years in a row after four consecutive years without an increase.
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Quote: “We’ve worked to implement a pricing structure that keeps our tickets in the lower half of the NFL while still allowing us to field a competitive team and deliver a premiere game-day experience for our fans.” – Phil Youtsey, Panthers chief revenue officer