Red Ventures, the Internet sales and marketing firm based in Indian Land, S.C., has expanded its stake in the education space with a $4 million investment in CourseHorse, a New York-based site specializing in adult education.
The goal of CourseHorse is continued learning for adults rather than degree attainment, Red Ventures said in a statement Wednesday. The site helps enroll adults in local college courses, from informal programs like cooking to professional ones like finance.
CourseHorse can, for example, make unfilled seats at a local university available to its community members to audit, attend and participate, Red Ventures said.
CourseHorse, started in 2011 by under-30 New York University grads, said Red Ventures’ investment will help it expand into new markets and add new schools outside New York City, Los Angeles and Chicago. Current partner schools include Columbia, The New School and California State University.
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The investment will also expand CourseHorse’s engineering team to add to its product offerings.
“(We) feel confident that we’ll be able to accelerate their growth as they expand into new markets and explore deeper partnerships with education providers,” said Brian Shaw, director of financial analysis for Red Ventures and new CourseHorse board member.
Other Red Ventures educational investments include the October acquisition of SchoolSoup.com, an online database of college scholarships by a Red Ventures-based startup called GoodCall, as well as an investment in June in Treehouse, an online technology learning platform.