Retail and Development

Eden’s opening brings this Plaza Midwood building back to its biblical roots

1212 Pecan has been a church, a Christian bookstore, a nightclub called Steeple Lounge, Peculiar Rabbit and more. Jim and Tammy Faye Bakker used it as a call center in the 1970s. It is now the new Eden nightclub, complete with a logo of an apple.
1212 Pecan has been a church, a Christian bookstore, a nightclub called Steeple Lounge, Peculiar Rabbit and more. Jim and Tammy Faye Bakker used it as a call center in the 1970s. It is now the new Eden nightclub, complete with a logo of an apple. CharlotteFive

In 2002, a “potentially sacrilegious nightlife venue” opened in Plaza Midwood. The Steeple Lounge was housed in a former church at 1212 Pecan Ave., and bartenders at the trendy new place wore priest collars to reflect the blending of the history with the space’s new identity.

“The view of the uptown skyline is amazing,” noted a Charlotte Observer article on Oct. 15, 2002.

If construction across the street doesn’t get in the way, that skyline view might be available again — along with a nod to its biblical roots — with the grand opening of the nightclub Eden on Friday.

The same building once was known as Peculiar Rabbit, and before that, the Steeple. At one point it was The Spot. And then The Goblin. It once housed a call center for Jim and Tammy Faye Bakker’s PTL TV ministry.

Here’s a look at the many lives of 1212 Pecan Ave. over the years.

The building began as Central Wesleyan Methodist Church, opening in 1948, according to Charlotte historian Tom Hanchett. An undated photo from the Observer archives shows it as a two-story structure.

The former Central Wesleyan Methodist Church, at 1212 Pecan Avenue in east Charlotte, is being made over as a second location for Jackalope Jacks restaurant. Mecklenburg County’s Real Estate Lookup site says the building dates back to 1935.
The former Central Wesleyan Methodist Church, at 1212 Pecan Avenue in east Charlotte, is being made over as a second location for Jackalope Jacks restaurant. Mecklenburg County’s Real Estate Lookup site says the building dates back to 1935. Courtesy of the City of Charlotte Charlotte Observer archives

Hanchett says in the 1970s, Jim and Tammy Faye Bakker used it as a call center for their PTL TV ministry.

A 1987 list of Charlotte’s bookstores says it was established in 1971 as Living Word Inc., a Christian bookstore with five employees.

Jim and Tammy Faye Bakker at PTL in 1986. That year, nearly 6 million people visited Heritage USA, the 2,300-acre Christian theme park and retreat center they built in Fort Mill, S.C., just south of Charlotte. That’s also where they taped “Jim and Tammy,” their daily show of talk, music, prayer and pleas for donations.
Jim and Tammy Faye Bakker at PTL in 1986. That year, nearly 6 million people visited Heritage USA, the 2,300-acre Christian theme park and retreat center they built in Fort Mill, S.C., just south of Charlotte. That’s also where they taped “Jim and Tammy,” their daily show of talk, music, prayer and pleas for donations. Charlotte Observer file photo

By the 2002, it had become the nightclub Steeple. The “In the Loop” local gossip column in the Observer said it was “touted as ‘an alternative sanctuary’ by club owners.” Among those spotted at the opening night crowd were Hope Nicholls, the owner of the boutique Boris + Natasha and former lead singer of the band Fetchin Bones (and current lead singer and drummer of It’s Snakes).

“If you go, be sure to take a peek out of the west-facing windows — the view of the uptown skyline is amazing,” the Observer wrote.

1212 Pecan Avenue in June 2009.
1212 Pecan Avenue in June 2009. Google Street View

By 2006, the place was a music venue renamed The Goblin — and the new look wasn’t entirely well-received.

“If you haven’t been to the building since its Steeple days, you’ll be disappointed,” wrote the Observer’s Tonya Jameson on April 7, 2006. “The people who ran it before Autumn and Torch, wrecked the main area. They painted the stained glass windows and removed the organ pipes over the stage. The Goblin’s people have some work ahead if they hope resurrect the character of the main room. They also need to work on the sound. You could barely hear the vocals on Monday.”

1212 Pecan Avenue in June 2009.
1212 Pecan Avenue in June 2009. Google Street View

At some point, it morphed into The Spot.

1212 Pecan Ave. in July 2011.
1212 Pecan Ave. in July 2011. Google Street View

And in 2012, it became Peculiar Rabbit — with its distinctive mural on the west-facing side of the building.

Peculiar Rabbit, shown here on May 19, 2018.
Peculiar Rabbit, shown here on May 19, 2018. Melissa Oyler CharlotteFive

Now, after renovations and a refresh, the building is returning with a biblical homage in its name: Eden.

The nightclub, offering specialty cocktails and small bites, is opening in a yet-again transformed space. Inside, guests will be greeted with jewel tones, luxe fabrics and lush floral arrangements.

And of course, it’s on brand — with neon signs, “guilty pleasures” and “forbidden fruit”, including an apple painted on the side of the building.

Eden opens in Plaza Midwood on August 11, 2023.
Eden opens in Plaza Midwood on August 11, 2023. Alex Cason CharlotteFive

Eden

Location: 1212 Pecan Ave, Charlotte, NC 28205

Instagram: @edenofplaza

Read Next
“Hipsters flock to Steeple Lounge” The Charlotte Observer wrote on October 15, 2002.
“Hipsters flock to Steeple Lounge” The Charlotte Observer wrote on October 15, 2002. Charlotte Observer archives

This story was originally published August 11, 2023 at 6:30 AM.

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Jodie Valade
The Charlotte Observer
Jodie Valade is a former Planning and Enterprise Editor at The Charlotte Observer. She has also worked at WFAE as a digital editor, and freelanced for publications such as The Athletic, The Washington Post and The New York Times. She was a longtime, award-winning sports features and enterprise reporter at The Plain Dealer in Cleveland, Ohio. She also worked at The Dallas Morning News covering the Dallas Mavericks — where she became Mark Cuban’s lifelong email pen pal — and at The Kansas City Star. Support my work with a digital subscription
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