New luxury lunch option with a menu full of lobster is coming soon to Charlotte
Mason’s Famous Lobster Rolls, a small but growing restaurant chain, is bringing its luxurious lobster rolls to Charlotte this month.
The fast-casual restaurant’s first Charlotte location will open Wednesday, April 23, serving traditional lobster rolls and other high-end options to both lunch and dinner customers.
Its menu is a lobster lover’s dream, stacked with five kinds of lobster rolls — New England style, Connecticut style, lobster salad, a lobster BLT and the overstuffed Bar Harbor option, topped with lobster tail.
There’s also lobster grilled cheese, lobster mac and cheese and lobster bisque. Shrimp salad is available, too, as is a kids menu with hot dogs and other standard fare.
Mason’s Famous notes that it focuses on sustainably sourced seafood, partnering with Maine lobstermen who use environmentally friendly fishing methods to harvest their catch. The business was founded in 2014 by Dan Beck, a former restaurant seafood buyer.
Free food and swag
Mason’s Famous is running a few promotions to celebrate its opening. Here’s what’s on the line:
- If you say, “You had me at lobster” when you check out, you will receive a free fountain drink with a purchase of a roll through Wednesday, April 30.
- Customers can enter to win free lobster rolls for a year or one of 20 branded Yeti tumblers during its grand opening celebration through Friday, May 23.
- Mason’s branded swag items are up for grabs with a minimum purchase of $40, while supplies last.
Mason’s Famous locations
Mason’s Famous has other locations in the Carolinas, including Raleigh and Cary in North Carolina and Charleston in South Carolina, where the Charlotte franchisee discovered its food.
“As a Charlotte native, I’m excited to bring the freshness and coastal flavor that Mason’s Famous Lobster Rolls is known for to my own community,” Amber Jackson, owner and operator of Mason’s Famous Lobster Rolls of Charlotte, said in a news release.
“I can’t wait for my friends, family and neighbors to experience a taste of Maine with our authentic recipes and high quality ingredients. We’ve got a menu item for everyone — lobster roll fans and newcomers alike.”
Mason’s Famous Lobster Rolls
Location: 9904 Sandy Rock Place, Suite F, Charlotte, NC, 28277
Cuisine: Seafood, lobster rolls
Instagram: @masonslobsterclt
