Food and Drink

A coffee shop with a naughty name is coming to Rock Hill. It has Big Island mojo

Bad Ass Coffee of Hawaii manager Ron “Crash” Kissell serves an iced coffee at a Surfside Beach location. The shop uses coffee ice cubes in its drinks to prevent them from becoming watered down. A new location is coming to Rock Hill.
Bad Ass Coffee of Hawaii manager Ron “Crash” Kissell serves an iced coffee at a Surfside Beach location. The shop uses coffee ice cubes in its drinks to prevent them from becoming watered down. A new location is coming to Rock Hill. emuzzy@thesunnews.com

If the name of Rock Hill’s next coffee shop doesn’t perk up customers, the lineup of Hawaiian-blended coffees, espresso drinks, frozen coffee cubes and breakfast meals ought to do the trick.

Bad Ass Coffee of Hawaii will open next March in The Thread, the company announced Wednesday. The coffee company based in Colorado offers hot and cold drinks like lattes, tea, energy drinks, smoothies, lemonades and hot chocolate.

Breakfast and lunch sandwiches come on King’s Hawaiian sweet bread, including one option featuring an island favorite—Spam. The menu also has baked goods like donuts, bagels, muffins and scones.

Bad Ass Coffee bills itself as an Instagram-worthy experience. The Kona coffees come from trees that grow in mineral-rich volcanic soil in Hawaii, according to the company website. The result is a mild coffee that’s low in acidity, with sweet or fruity notes. Stores also have whole bean and ground coffee.

Bad Ass Coffee of Hawaii opened its first South Carolina location this year. It serves various kinds of coffee, teas and sodas with lotus energy. A new shop is set to open in The Thread at Rock Hill.
Bad Ass Coffee of Hawaii opened its first South Carolina location this year. It serves various kinds of coffee, teas and sodas with lotus energy. A new shop is set to open in The Thread at Rock Hill. Emalyn Muzzy emuzzy@thesunnews.com

The more than 2,500-square-foot space joins Sully’s Steamers, Springs Creative and Winthrop University with locations in The Thread.

The 400,000-square-foot historic mill at 220 W. White St. downtown has been transformed into office and retail space.

Bad Ass Coffee of Hawaii opened its first South Carolina location this year. It serves various kinds of coffee, teas and sodas with lotus energy. A new shop is set to open in The Thread at Rock Hill.
Bad Ass Coffee of Hawaii opened its first South Carolina location this year. It serves various kinds of coffee, teas and sodas with lotus energy. A new shop is set to open in The Thread at Rock Hill. Emalyn Muzzy emuzzy@thesunnews.com

About Bad Ass Coffee

Bad Ass Coffee began in 1989 on the Big Island of Hawaii. Locations reached the mainland six years later as spots popped up in Utah.

There are now 43 stores in more than a dozen states. A Surfside Beach location is the only spot in the Carolinas, and the only one between St. Augustine Beach, Florida, and Virginia Beach, Virginia.

Late last year, the company announced plans for three stores in York County to serve the Charlotte market. Exact locations weren’t named.

For customers who want to try Bad Ass Coffee but wonder about the name, there’s a history lesson involved.

The official story has to do with donkeys, according to the company website. Donkeys appear on cups and company branding. Donkeys in Kona, Hawaii, could be heard bellowing as they carried loads of coffee beans down from steep mountains.

Those donkeys became known, according to the company, as “Bad Ass Ones.”

This story was originally published November 13, 2025 at 5:34 AM with the headline "A coffee shop with a naughty name is coming to Rock Hill. It has Big Island mojo."

Related Stories from Charlotte Observer
John Marks
The Herald
John Marks graduated from Furman University in 2004 and joined the Herald in 2005. He covers community growth, municipalities, transportation and education mainly in York County and Lancaster County. The Fort Mill native earned dozens of South Carolina Press Association awards and multiple McClatchy President’s Awards for news coverage in Fort Mill and Lake Wylie. Support my work with a digital subscription
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER