Mobile Mexican bakery rolls into new spot in Charlotte’s Plaza Midwood
A self-taught baker is bringing her traditional Mexican pastries to Charlotte’s Plaza Midwood neighborhood.
Norma Zuniga, owner of the Dulce Dreams Café, is putting a mobile-spin on the bakery business known for its sweet, fluffy conchas, she told CharlotteFive.
Zuniga will sell the sweet bread and other desserts from her van, fittingly dubbed “La Conchis.” The mobile bakery will have a permanent spot at The Village Collective Monday through Friday and rotate locations on weekends.
What are conchas?
In 2022, Zuniga began doing pop-ups at farmer’s markets and other vendor events where she sold traditional Mexican sweet breads, called conchas, and other treats, CharlotteFive previously reported. The brioche-like dough resembles a seashell and is topped with a crispy, colorful streusel.
Dessert lovers can expect more of the same at her newest venture: sweet pastries filled with whipped cream, cookie butter and other flavors, according to Dulce Dream Cafe’s website.
The menu at La Conchis features more than 100 conchas flavors that rotate regularly, Zuniga said. Customers can pick from classics like vanilla and cookies and cream, or try more bold combinations like pistachio chocolate or apple pie.
Mexican hot chocolate is also on the menu alongside cafe de olla, aguas frescas, Latin-inspired iced lattes and more.
“I am passionate about sharing the sweets side of my Mexican culture and inspiring others that it’s never too late to follow their dreams,” Zuniga wrote on her website. “Can’t wait to meet you at my next event!”
Dulce Dreams Cafe | La Conchis
Location: Pop-ups, The Village Collective
Cuisine: Mexican bakery, dessert
Instagram: @dulcedreamscafe
This story was originally published December 5, 2025 at 5:30 AM.