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The ‘Carolinas’ biggest Juneteenth event’ moving to new home in Charlotte

Key Takeaways
Key Takeaways

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  • Durag Fest relocates to Sugar Creek venues, expanding scope and attendance space.
  • Festival honors HBCUs with 'Juneteenth Homecoming' theme and campus-style layout.
  • Event amplifies Black culture through music, fashion, art, and cultural storytelling.

Since 2018, Charlotte’s Durag Fest has been one of the largest celebrations of Black culture in the area. This year, organizers are hoping it’ll be even bigger and better.

Boasted as the Carolinas biggest Juneteenth event, the eighth annual event is returning to the Queen City with a new theme and a new space.

Instead of taking over the courtyard of Camp North End, this year’s festival will be held in the Sugar Creek area at Blackbox Theater and The Pine.

“We’ve grown, plain and simple. Camp North End served us well for a while, but it wasn’t built for the kind of festival Durag Fest has become,” Lisa Michelle, founder of the festival, told CharlotteFive.

“It’s mostly outdoor warehouse space, and while that worked early on, it couldn’t keep up with how big this thing has gotten. And the heat, the heat was almost criminal. We needed a space that could match our vision. Moving to Sugar Creek, with both The Pine and Blackbox Theater, gives us way more room to create, collaborate and take care of our guests.”

In the words of Michelle, Camp North End has charm. But the location change will allow for more comfort and creativity.

As first reported by QCityMetro, the familiar “reunion vibe” will remain, but just in a “campus-style” setup across its two venues — a perfect tribute to this year’s theme honoring historically black colleges and universities: Juneteenth Homecoming.

Charlotte’s 2025 Durag Fest will be held Saturday, June 21.
Charlotte’s 2025 Durag Fest will be held Saturday, June 21. Courtesy of Durag Fest organizers

‘Juneteenth Homecoming’

“Now we’ve got dedicated indoor venues, real stages, built-in cooling spaces, and the flexibility to dream a little bigger,” Michelle said. “We’re finally able to create the kind of festival experience that sits on the same level as Broccoli City or CultureCon — but still keeps that party energy that makes Durag Fest what it is.”

If you’re new to Charlotte, Durag Fest has been unofficially known as the “Met Gala of durags.”

With a mission to make “Juneteenth the most celebrated holiday on Earth,” what started out as a local art showcase is now an all-day celebration bringing together people from the Charlotte area and across the world.

“More than just a festival, Durag Fest serves as a powerful platform for reclaiming and redefining Black narratives. By centering the durag — a symbol often misrepresented — as a badge of pride, creativity, and resilience, the event challenges stereotypes and celebrates the richness of Black identity,” according to its organizers.

Djawaun Diggs fixes his durag during Durag Fest 2021 in Charlotte, on Saturday, June 19, 2021.
Djawaun Diggs fixes his durag during Durag Fest 2021 in Charlotte, on Saturday, June 19, 2021. Khadejeh Nikouyeh Knikouyeh@charlotteobserver.com

What to expect at Durag Fest

Just like years past, the event will have a mix of live music, art exhibits and installations, including performances from more than 20 artists, small Black-owned businesses to shop from and more.

“What makes this year special is how we’re channeling HBCU homecoming energy throughout the festival. From our $1,000 scholarship for HBCU designers to our Spades tournament and fashion show, every element is intentionally crafted to remind us of the yard – that sacred space where Black culture, style, and community have always thrived,” organizers said in a statement.

“This isn’t just a festival; it’s our response to the times, showing that when others step back from diversity, we step up to create something even more special.”

The 18+ event is scheduled for Saturday, June 21 from 2-10 p.m. but there are other Durag Fest activities happening beforehand.

“We’re expecting the best version of Durag Fest yet ... With the light rail just a minute’s walk away and indoor-outdoor vibes all day, it’s going to feel bigger, smoother, and more intentional than any year before,” Michelle told CharlotteFive.

“Our guests are coming from all over the world, literally, so we’re making sure they feel that love from the minute they arrive to the moment the lights go down.”

You can find more information, including how to get tickets, online at duragfestival.com.

This story was originally published June 11, 2025 at 5:00 AM.

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Chyna Blackmon
The Charlotte Observer
Chyna Blackmon was a service journalism reporter for The Charlotte Observer. A native of the Carolinas, she grew up in Columbia, SC, and graduated from Queens University of Charlotte. She’s also worked in local television news in Charlotte, NC, and Richmond, VA. Support my work with a digital subscription
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