Charlotte’s wave of new apartments are often criticized for being too boring and beige, and the big, above-ground parking decks that characterize most new apartments often get a big helping of the blame.
Developer Crescent Communities is hoping that a new mural at its recently opened Novel NoDa apartments, at the 36th Street station on the Blue Line extension, will help change that. The Charlotte-based company last week wrapped up a mural on the parking deck that stretches for 280 feet along the concrete walls.
The mural is 60 feet tall, and it’s meant to symbolize connection, the artist said. Crescent commissioned Holly Keogh, a Charlotte artist, to design the mural. Keogh worked with nine artists from local nonprofit Goodyear Arts to complete the painting.
“I wanted the design to not only stretch, but really connect the two ends of the wall, which led me to the image of two figures talking on the telephone. I liked the way a telephone literally creates a connection between the figures via the cord, but also that the imagery lends itself to a more abstract idea of connection between people and places over time,” said Keogh, in a statement.
Other artists affiliated with Goodyear Arts have completed paintings in other parts of the Novel NoDa apartments, which include a gallery wall with pieces from 15 local artists and a chalk mural in the mail room. Another mural will be located at the exterior loading docks.
Novel NoDa totals 344 apartments, and will include shops and retail in its second phase.
Crescent is also planning to start installation soon on another piece of art that’s meant to screen a massive parking deck. At Novel Stonewall Station, which will include hundreds of apartments and a Whole Foods, an 18,000 square-foot metal installation is planned, to be called “Wanderwall.”