Business

Charlotte entrepreneurs to ignite the ‘Black in Business Expo’ on JCSU campus

More than 70 Black business owners will gather at Johnson C. Smith University this Saturday to connect with customers across the Charlotte region.

The first Black in Business Expo is scheduled for 11 a.m. to 5 p.m. on the campus at 100 Beatties Ford Road. The expo is one of several key events held in honor of JCSU’s Founders Week.

This free community event features live entertainment, food trucks, raffles, line dancing, lawn games and activities for children. The marketplace will showcase an array of participants, including service providers such as staffing agencies and real estate agents, as well as retail boutiques offering skincare and apparel.

Beyond the marketplace, the Black in Business Expo will host workshops and panel discussions focused on improving economic development in underserved areas.

The event is organized by Nxt Big Thing Charlotte, a platform created in 2021 by CEO Alisia Hutchinson-Bradshaw to support Black-owned businesses through pop-up markets, educational resources and development programs.

The expo represents a new initiative for Hutchinson-Bradshaw, who aims to offer more than just a place to shop. “I’ve been organizing this event since October of last year,” she said, reflecting on six months of preparation.

Customers at a marketing event hosted by Nxt Big Thing Charlotte interacts with Joi Centered Wellness. The Charlotte-based organization is hosting an expo for Black businesses on Saturday.
Customers at a marketing event hosted by Nxt Big Thing Charlotte interacts with Joi Centered Wellness. The Charlotte-based organization is hosting an expo for Black businesses on Saturday. Nxt Big Thing Charlotte

A central goal of the expo is to provide entrepreneurs with the education and insights needed to navigate modern business challenges.

Hutchinson-Bradshaw emphasized the importance of these gatherings in addressing systemic economic disparities. Black-owned businesses represent only about 3% of U.S. establishments with more than one employee, according to the U.S. Census Bureau

While Black Americans make up about 14.2% of the U.S. population, they remain significantly underrepresented among business owners — a disparity experts often attribute to a persistent gap in access to capital.

Hutchinson-Bradshaw noted that research shows Black-owned businesses are roughly twice as likely to be denied loans. Events like the Black in Business Expo are designed to help bridge that gap.

Customers wait in the line for snow cones during an event for Nxt Big Thing Charlotte. The organization is preparing for a large expo event on the campus of Johnson C. Smith University.
Customers wait in the line for snow cones during an event for Nxt Big Thing Charlotte. The organization is preparing for a large expo event on the campus of Johnson C. Smith University. Nxt Big Thing Charlotte

Black in Business Expo schedule

  • 10 a.m. to 11:30 a.m. — Workshop carousel (VIP pass required)
  • 11 a.m. to 5 p.m. — Marketplace and entertainment kickoff (Free, open to the public)
  • 11:45 a.m. to 12:45 p.m. — Panelists and speakers (VIP pass required)
  • 1 p.m. to 1:45 p.m. — Photo ops and networking (VIP pass required)
  • 2 p.m. to 5 p.m. — Indoor marketplace and awards (Free, open to the public)

All VIP events for entrepreneurs will be held indoors. VIP badges are $75, but can be purchased in advance for $25.

Alisia Hutchinson-Bradshaw
Alisia Hutchinson-Bradshaw Nxt Big Thing Charlotte

For more information or to register for sessions, visit nxtbigthingclt.eventbrite.com or blackinbusinessexpo.com/products/vip-badge. Attendees who register in advance at blackinbusinessexpo.com will be entered into a raffle for a $100 shopping spree at the expo.

Chase Jordan
The Charlotte Observer
Chase Jordan is a business reporter for The Charlotte Observer, and has nearly a decade of experience covering news in North Carolina. Prior to joining the Observer, he was a growth and development reporter for the Wilmington StarNews. The Kansas City native is a graduate of Bethune-Cookman University.
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