Charlotte's got a lot, but it needs a new slogan

This is harder than you might think.

It's time to retire our tourism slogan, "Charlotte's Got A Lot." It's time for something new to magnetize the town.

I've been struggling. Paris or Key West might be easier. But here are a few suggestions:

▪ Not as boring as Raleigh.

▪ Where Kemba Walker watches the NBA playoffs.

▪ Building a better airport since 1983.

▪ Only hours from everything!

▪ You can drive south from the city without getting stuck on a stupid tollway.

▪ Where America comes to build apartments.

▪ See our TV forecasters go apoplectic about thunderstorms.

▪ Make yourself at home. Toss your bike anywhere.

▪ No medical or law schools to mar your view.

▪ We have several nice parks.

▪ Frequent trains to the airport (freights).

▪ Site of a really big convention in 2012.

▪ Where the traffic barrel was invented.

▪ Not flat like Indianapolis and easier to spell than Cincinnati.

▪ Three PBS stations, and we don't watch any of them.

▪ Poke around - it's possible there's still some gold somewhere.

▪ Our taxes are so low we can't afford to build highways.

▪ Convenient to historic Salisbury.

You see what we're up against here.

Fact is, we're a nice place, but nothing spectacular. Bombastic Atlanta is a like sparkling painted lady. We're like her sweet little sister who sells Mary Kay.

Charlotte's got a little - of everything. We're low hassle, high satisfaction. We've got good museums for everything from aviation to stock cars, a dynamic core, pro teams that break our loyal hearts and we get just a little bigger and better each day. Progress has always been the biggest word in our lexicon.

So, maybe this:

▪ "Four stars." - Goldilocks.

This story was originally published March 30, 2018 at 5:11 PM with the headline "Charlotte's got a lot, but it needs a new slogan."