With it’s breweries and coffee shops, it comes as no surprise that Charlotte ranked 15th on a list of “hottest, hipster markets in America.”
But, perhaps surprisingly, Asheville ranked lower – 23rd.
The list – ranked by Realtor.com and Yelp – “identifies the most in-demand housing markets in the U.S. with the highest concentrations of ‘hipster’ businesses for home buyers looking to embrace indie culture,” according to a news release.
The cities’ hipster score is measured by “the normalized differential in hipster mentions on Yelp per reviews in each zip code compared to the city.”
A Yelp commenter on Growlers Pourhouse in NoDa, for example, wrote at the end of a review: “Best humdinger of a win? $1 PBRs. My hipster counterparts would rejoice with me and joyfully raise their glasses. Cheers for cheap beer, says I. Even if it is hipster champagne. I’m a happy camper at Growlers!”
Meanwhile, the market hotness score is put together by ranking each area by median days a listing is on the market and median page views per listing.
Charlotte got a hipster of 93.6 and a market score of 85.9. Asheville had an 83.6 hipster score and 88.7 score for market hotness.
Another N.C. city – Greensboro – also made the top 50, checking in at 43rd.