The Carolina Panthers will raise their ticket prices for the 2018 season.
Phil Youtsey, the team’s executive director of ticketing and sponsorships, said in an interview Thursday night that the majority of seats in Bank of America Stadium will see an increase of $1 to $6 per seat per game. But all seat prices will increase to some degree after the Panthers made the playoffs for the fourth time in five years in 2017. Permanent-seat license holders will receive their invoices within the next few days.
Youtsey said the price increase will still keep the Panthers in roughly the middle of the NFL in terms of ticket prices for 2018. The Panthers did not raise ticket prices a year ago but did raise them two years ago after the team’s Super Bowl season.
For permanent-seat license holders – who control a little more than 62,000 of the 73,000-plus seats at Bank of America Stadium – single-game tickets for non-premium seats will range from $49 to $210 per game in 2018. Youtsey said about two-thirds of the stadium will see an increase of $1 to $6 per seat per game, while the other third will see increases of $6 to $15 per game.
The Panthers sell about 7,000 single-game tickets per game and those are also going up in price. The Panthers will divide games into three tiers this season in a variable pricing structure.
The cheapest single-game tickets for the two preseason games will be $27. The cheapest single ticket for six of the eight regular-season games will be $69. And the cheapest single-game ticket for what the Panthers consider their two “premium” regular-season games – against the Dallas Cowboys and the New York Giants – will be $98.
Youtsey said all of the team’s ticket-pricing decisions were based on maintaining competitive balance and giving fans a tremendous experience at the stadium. The Panthers’ 2018 opponents are already known, but the exact schedule will not be announced until mid-April. Single-game tickets will go on sale around the end of April, Youtsey said.