Carolina Panthers

Some Carolina Panthers season ticket holders will see slight pricing increase

Some Carolina Panthers fans looking to renew their season tickets will see a slight increase in pricing this year.

The Panthers’ 2024 season ticket/Personal Seat License (PSL) owner renewal notice was emailed Tuesday morning, and the overall blended average ticket price increased “just over 4%,” according to a team spokesperson. “Overall blended average” reflects the average of all PSL-owned seats across the stadium.

This increase largely applies to lower-level seating, which will rise by 7%. Upper-level seating, meanwhile, saw a blended increase of less than 1% with a majority of upper-bowl seating remaining flat.

The most affordable package price remains the same from 2023 to 2024 at $510.

Premium tickets — i.e. club seats and suites — will increase based on the terms in their contracts.

The news comes a few months after the Panthers wrapped up their sixth consecutive losing season, the latest of which saw Carolina finish 2-15 and fire their head coach 11 games in. That didn’t deter fans, though. Per ESPN, the Panthers ranked eighth in attendance in the NFL with an average of 71,635 tickets distributed per home game in Bank of America Stadium.

A team spokesperson said the team looks at a variety of factors when determining pricing in any given year. The Panthers aren’t alone in their pricing bumps, either. Of the 28 teams that have released their pricing plans as of Tuesday morning, 26 of them announced increases, per team research — and the Panthers are among the lowest in pricing increases.

Per the team, in 2023, the Panthers’ season ticket renewals ranked among the highest in the NFL.

Here’s what you need to know.

What is a PSL owner?

A personal seat license gives you the exclusive rights to buy season tickets for a particular seat, or seats, at a stadium. Once you’re a PSL owner, there’s an additional cost to purchase season tickets. The Panthers use this system, like most NFL teams today do.

How many Panthers fans are PSL owners?

The team does not disclose the amount of PSL owners it has.

When is the deadline to renew your season tickets?

Wednesday, May 1. Season ticket holders can pay in full by then or have a six-month, interest-free payment plan from March to August, with an initial payment due in March and automatic installments made on the first of each month thereafter.

PSL owners who sign up for a payment plan or who are paid in full before April 1 will be automatically eligible to win an all-inclusive trip to the 2024 NFL Draft.

This story was originally published February 27, 2024 at 12:00 AM.

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Alex Zietlow
The Charlotte Observer
Alex Zietlow writes about the Carolina Panthers and the ways in which sports intersect with life for The Charlotte Observer, where he has been a reporter since August 2022. Zietlow’s work has been honored by the Pro Football Writers Association, the N.C. and S.C. Press Associations, as well as the Associated Press Sports Editors (APSE) group. He’s earned six APSE Top 10 distinctions for his coverage on a variety of topics, from billion-dollar stadium renovations to the small moments of triumph that helped a Panthers kicker defy the steepest odds in sports. Zietlow previously wrote for The Herald in Rock Hill (S.C.) from 2019-22. Support my work with a digital subscription
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