South End bakery to close storefront after hitting ‘end of our rope,’ owner says
Wheatberry Bakeshop will bid adieu to its South End storefront next month.
Owner Haley Woodard on Monday shared the “difficult decision” to close the bakery’s storefront, known for slinging seasonal pastries, cakes and breads. Its last day of service will be Saturday, May 9.
“I know this might come as a little bit of a shock,” Woodard wrote in a farewell message posted on Instagram. “And while there are a lot of factors that have contributed it’s quite simple...we haven’t been able to find a way for this little business to make any money.”
The European-inspired bakery café opened the doors on its storefront in the Shops at The Winnifred in 2025 but has operated as a pop-up in Charlotte for several years. A one-stop shop for seasonal baked goods, Wheatberry quickly became a neighborhood favorite and regularly partnered with other Charlotte chefs.
Last summer, Substrate wine bar hosted the bakery for a pop-up event, CharlotteFive previously reported. ESO Artisanal Pasta, an Italian eatery at Optimist Hall, had also used Wheatberry for its fresh focaccia for a short time.
The bakery had hoped to move into a larger space that could accommodate both a kitchen and customer-facing retail space. On Monday, Woodard said the business was hitting “the end of our rope” and pointed to recent financial losses that nixed her dreams of expanding.
“We are sad to be closing our little bakery,” she told CharlotteFive in a statement. “We have loved serving the South End neighborhood and will miss the community we built there.”
Woodard thanked her team and the local community for its support over the years, and assured fans this isn’t goodbye forever.
When asked about future plans, she told CharlotteFive: “We don’t know yet what the future holds for Wheatberry, but we would love to keep serving Charlotte great pastries. Hopefully sooner rather than later!”
Wheatberry Bakeshop is open Tuesday-Saturday from 8 a.m. to 2 p.m.
Wheatberry Bakeshop
Location: 1425 Winnifred St #105, Charlotte, NC 28203
Cuisine: Pastries, cakes and breads
Instagram: @wheatberrybakeshop.clt
This story was originally published April 21, 2026 at 12:21 PM.