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More artists, including The Beach Boys, added to Lovin’ Life Music Fest lineup

Mike Love and The Beach Boys are scheduled to play at the Township Auditorium in Columbia, S.C. on Oct. 1. The concert is one of the band’s first live shows since the COVID-19 pandemic first hit.
Mike Love and The Beach Boys will be performing at the inaugural Lovin’ Life Music Fest in uptown Charlotte. Zuma Press/TNS

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Lovin’ Life Music Fest 2024

The three-day music festival features Post Malone, Stevie Nicks, Noah Kahan and more.

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What’s expected to be Charlotte’s “biggest, boldest music festival” just got even bigger.

After announcing what we thought was the full lineup for the inaugural Lovin’ Life Music Fest, organizers have added three more surprise artists to perform in uptown this spring.

The Beach Boys, Parmalee and Happy Landing will now be hitting the stage alongside dozens of other national and local pop, hip hop and rock stars at the first-of-its-kind festival. Lovin’ Life is set for May 3-5 in the heart of uptown’s First Ward at 300 N Brevard St.

“We are pleased to welcome Beach Boys, Parmalee, and Happy Landing to the Lovin’ Life

Music Fest lineup,” Bob Durkin, co-founder of Southern Entertainment, said in a statement. “These acts contribute to the diverse musical experience we aim to deliver.”

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Fans across the region have been eagerly waiting for the Lovin’ Life since news of the new event dropped back in December. The team behind the festival, who also runs Carolina Country Music Fest and the Barefoot Country Music Fest, expect about 90,000 people to come out to the music festival that will also feature interactive activities, an on-site muralist, food, crafts, giveaways and more.

“Charlotte’s ready for its own signature event,” Rob Pedlow, co-founder and partner at Southern Entertainment, previously said. “Lovin’ Life will be our very own Charlotte-flavored Lollapalooza, a new economic engine for the Queen City creating jobs, supporting area nonprofits and drawing music enthusiasts from across the Carolinas and beyond.”

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Lovin’ Life Music Fest will be held May 3-5 in uptown Charlotte.
Lovin’ Life Music Fest will be held May 3-5 in uptown Charlotte. Courtesy of Southern Entertainment

It’s unclear if organizers could surprise fans with even more artists, but here’s a look at who’ll be performing at the festival:

  • Post Malone

  • Stevie Nicks

  • Noah Kahan

  • Dominic Fike

  • Young the Giant

  • Mt. Joy

  • Jessie Murph

  • Maggie Rogers

  • DaBaby

  • Dashboard Confessional

  • The Struts

  • David Kushner

  • The Chainsmokers

  • Quinn XCII

  • Petey Pablo

  • The Avett Brothers

  • The Fray

  • Allen Stone

  • Ripe

  • Lily Fitts

  • Holly Humberstone

  • Ax & the Hatchetmen

  • Weston Estate

  • The Aces

  • Anees

  • Infinity Song

  • Nightly

  • Artikal Sound System

  • Sweet Spine

  • Modern Alibi

  • Fox N’ Vead

  • Natalie Carr

  • Late Night Special

  • Laura Vinson

  • Ryan Trotti

  • Oceanic

  • Biking with Francis

  • Petrov

  • Deaf Andrews

  • Stranger Company

  • Farber and Friends

  • Jacoozy

  • The Beach Boys

  • Parmalee

  • Happy Landing

Tickets for the festival, which start at $299, are still up for grabs if you want to go. You can find more information about Lovin’ Life Music Fest online at lovinlifemusicfest.com.

This story was originally published March 15, 2024 at 9:28 AM.

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Chyna Blackmon
The Charlotte Observer
Chyna Blackmon was a service journalism reporter for The Charlotte Observer. A native of the Carolinas, she grew up in Columbia, SC, and graduated from Queens University of Charlotte. She’s also worked in local television news in Charlotte, NC, and Richmond, VA. Support my work with a digital subscription
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Lovin’ Life Music Fest 2024

The three-day music festival features Post Malone, Stevie Nicks, Noah Kahan and more.